This is the start of parallel blog postings. The philosophical set will be located here and the technical set will be located @ marketing handy.
::WHY::
Advertising is our primary social communication and we get bombarded with it. If you don't believe me play a word association game, you'll find that the best way to get through as many words as possible in the shortest time is to use advertising slogans aka "copy". Cultural philosophy and identity is often buried within the message of these advertisements. They show us who we want to become as a culture. My goal here isn't to attack "secular" culture. Its to engage, look for what it means to be a Christian in light of it, and look for stuff the church could learn.
I love Marketing, advertisements, communicating effectively, and buzz. Some of the best minds in business come up with these ideas, and they are thoughtful and often deep. So...
Together lets look over the horizon and engage.
::Up first::
"We all want to be hero's"
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